![](https://elisabetcalabuig.com/wp-content/uploads/2023/07/RANGE.261_tallat2.png)
SWAG items for HP career fairs
3D PRINTING – PRODUCT DESIGN – CONCEPT ITERATION – BRAND IDENTITY – PROTOTYPING
STARTING POINT
Design 3D printed objects to give away in the Hewlett-Packard stand inside student career fairs. The goal is to show the properties of 3D printing technology and its advantages.
COMPANY
Hewlett-Packard
ROLE
Internship task
YEAR
2 weeks ❘ 2022
SOFTWARE
![](https://elisabetcalabuig.com/wp-content/uploads/2023/07/logos-keychain-01-01-3-1024x415.png)
EXPLORATION
Complex shapes and geometries with Grasshopper software.
Generation of multiple random objects that could only be manufactured via 3D printing.
![](https://elisabetcalabuig.com/wp-content/uploads/2023/07/exploration-13-1024x570.png)
BRAND IDENTITY
Development of a wide range of shapes, looking for the integration of the Hewlett-Packard branding.
![](https://elisabetcalabuig.com/wp-content/uploads/2023/07/HP-1.273_quad-1024x1024.png)
![](https://elisabetcalabuig.com/wp-content/uploads/2023/07/swag-cubs-edit-1024x1024.png)
ITERATION
Definition of several proposals for the client, in order to offer variety in form, color and logo implementation.
RESULTS
The final design is a range of keychains that show unique features and properties of Additive Manufacturing, such as complex geometries, interconnected parts, and 3D printing in color.
![](https://elisabetcalabuig.com/wp-content/uploads/2023/07/collage-mans-1024x576.png)